Top Beauty Trends of 2024

Bean essence is a natural extract drawn from beans typically fermented soybean extract, known for its skin-nurturing properties. This trend's popularity may be due to the growing consumer awareness and interest sparked by scientific research into the benefits of bean essence and other plant extracts in skincare.

Red light masks are a facial treatment device that uses specific wavelengths of natural red light and near-infrared light for therapeutic effects. The rise of home spa and self-care culture has caused more people to seek professional grade treatment options for home use. Many scientific studies are validating the effects of light therapy in treating a multitude of skin issues, adding to the fascination around these masks.

Sol De Janeiro is a Brazil-inspired beauty brand known for its skin and body care products which uses natural and cruelty-free ingredients, including the acclaimed Bum Bum Cream. What's noteworthy is the brand's unique marketing strategy emphasizing the idea of year-round summer, which resonates with consumers especially during colder months.

Byoma is a brand that offers skin barrier-boosting skincare products. The brand's popularity can also be drawn from a heightened awareness regarding skin barrier health. There's also heightened awareness about the impacts of stressors like pollution and harsh chemicals, causing consumers to seek out products for restoring the natural skin barrier.

Bubble Skincare is a skincare brand that offers cosmetics and personal care products specifically for teenagers. Their products are vegan, cruelty-free, and plant-based so that the skin can get all of the benefits without any harsh side effects. A considerable shift towards clean and sustainable beauty products is a key factor for its growth.

A high frequency wand is a device that is said to have anti-aging benefits. The wand emits high frequency waves that are said to help improve the appearance of the skin. The waves are also said to help reduce the appearance of wrinkles and scars.

Beplain is a Korean skincare brand that focuses on providing natural and simple solutions for overall improved dermatological health. The brand has seen a surge in interest due in large part to increased awareness in the benefits of vegan, cruelty-free, and clean beauty products. There's also a global fascination for K-beauty routines, which promise radiant, flawless skin.

The Russian Manicure is a type of nail art that is characterized by using a matte top coat over a glossy nail polish. The look was made popular by Russian social media stars, and has since gained popularity in other parts of the world.

Dot and Key is a skincare brand that combines the power of natural ingredients with scientific innovation to produce effective personal care products. One reason for its elevated interest is its innovative formulations targeting under-explored skincare issues such as chlorine-affected skin or dark underarms.

Tocobo is a Korean skincare brand known for its high-quality vegan products. The brand focuses on skin essentials and formulates skincare products consumers need for healthy skin using only must-have ingredients. With its slogan "Follow Your Intuition," Tocobo focuses on the intuitive connection between the brand and consumers to create a unique skincare experience.