Top Business Trends of 2024

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Here are the current business trends of 2024, found using our software tool and selected based on their growth and global popularity across sites like Google, TikTok, Reddit, Twitter, YouTube, Amazon, and more. These are not fads, such as new movies or social media challenges – rather they’re long-term global business trends that are likely to see continued growth throughout 2024.

Rank	Trending Topic	Growth - YoY	Description	Category

1	Aviva Zero	173%	Aviva Zero is a new type of carbon-conscious car insurance policy that promotes environmental consciousness and sustainability. It's gaining notable popularity as climate-related natural disasters have been increasing, causing people to seek ways to reduce their carbon footprints as a preventive measure. Legislation and policy changes are also nudging businesses and consumers towards more sustainable practices.	Sustainability
2	Clean Vehicle Credit	165%	Clean vehicle credit is a tax incentive provided by the government to encourage the purchase of electric or fuel cell vehicles, ultimately promoting environmental sustainability. Increased awareness of environmental sustainability has become mainstream, leading more people to switch to cleaner modes of transportation.	Sustainability
3	Quick Commerce	112%	Quick commerce is a term for the trend of making purchases through quick, easy, and convenient methods such that deliveries or order fulfillment happens within the same day or a few hours or even minutes. This type of commerce is growing in popularity as it allows for a more streamlined and convenient shopping experience.	Logistics & Supply Chain
4	Reebelo	95%	Reebelo is an online marketplace for refurbished tech devices, such as mobile phones, laptops, tablets, and more, providing an environmentally friendly way for consumers to upgrade their technology. Driven by an increasing awareness about sustainable choices, consumers are actively opting for refurbished tech for their environmental benefits and as a cost-saving measure.	Sustainability
5	Revibe	76%	Revibe is a digital platform and online community dedicated to upcycling fashion. The platform enables upcycling fashion brands to manage, grow, and scale their brand through digital tools and services.	Sustainability
6	UGREEN	68%	UGREEN is a consumer electronics brand that specializes in creating sustainable and eco-friendly products. Their products include phone and laptop chargers, cables, and adapters, as well as travel gear and home appliances.	Manufacturing
7	Workvivo	67%	Workvivo is an employee engagement and communication platform designed to help employees connect with another and become more productive. The platform's features include personalized activity feeds, livestreams, event calendars, collaboration spaces, surveys, polls, and fully branded environments.	Workplace
8	MaintainX	66%	MaintainX is a cloud-based workflow management platform for maintenance, safety, and operations. The platform's features include work orders and requests, preventive maintenance, inventory management, checklists, inspections, reporting, and team communications.	Manufacturing
9	Bamboo Pajamas	61%	Bamboo pajamas are pajamas made from bamboo fabric. The fabric is said to be softer and more absorbent than traditional cotton pajamas, and is also said to be more environmentally friendly.	Sustainability
10	Limehome	50%	Limehome is a hospitality startup launched in 2018 known for its apart-hotels with stylish Scandinavian designs and its fully digital customer journey from booking to invoicing. Its spaces are located throughout Europe and are available for short-term or long-term stays.	Real Estate

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Top Business Trends by Category

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Marketing
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Remote Work
The top Remote Work Trends in 2024 including everything from Gather Town to Hybrid Work
Retail
The top Retail Trends of 2024 including everything from Live Selling to Fruugo
Sustainability
The top Sustainability Trends in 2024 including everything from Home Battery Storage to Embodied Carbon
Waste Management
The top Waste Management Trends in 2024 including everything from FoodCycler to Ridwell
Workplace
The top Workplace Trends in 2024 including everything from Cloud Workspace to Clockify

Keyword	Graph - 5 Years	Growth - YoY	Search Volume
Grounding Sheets		406%
AI Glasses		173%
Kitsch Shampoo		122%
High Frequency Wand		107%
Beast Blender		105%
Dry Robe		90%
Uranium Glass		87%
Mini Pickleball		72%
Sundays for Dogs		72%
Puppy Yoga		70%

Top Business Trends of 2024

Top Business Trends by Category

Advertising

Construction

Cybersecurity

Human Resources

Legal

Logistics & Supply Chain

Manufacturing

Marketing

Real Estate

Remote Work

Retail

Sustainability

Waste Management

Workplace

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