Top Clothing Trends of 2024
Here are the current clothing trends of 2024, found using our software tool and selected based on their growth and global popularity across sites like Google, TikTok, Reddit, Twitter, YouTube, Amazon, and more. These are not fads, such as new movies or social media challenges – rather they’re long-term global clothing trends that are likely to see continued growth throughout 2024. We’ve also included our analysis on these new emerging trends below.
Old Money Outfit
Old money outfit refers to a fashion style inspired by the aesthetic of elite, historically wealthy families, emphasizing classic, timeless, and understated elegance. The surge of period dramas like "The Crown" or "Bridgerton" has sparked increased interest in fashion from bygone eras. Additionally, the current lifestyle trend towards minimalism and sustainability promotes classic, timeless fashion pieces. … Read more
Coquette Clothes
Coquette clothes refer to a playful and flirtatious style of dressing, often with a vintage or aesthetic appeal. A fascinating aspect contributing to their increased interest is the soaring popularity of period dramas or shows like "Bridgerton" which emphasize flamboyant fashion, sparking an increased interest in coquette style clothing. … Read more
Low Rise Sweatpants
Low rise sweatpants are a style of pants that sit low on the wearer's hips and are typically composed of a soft, comfortable material perfect for casual wear or workout routines. A fascinating aspect of this trend is the resurgence of early 2000s fashion, which has popularized low-rise styles again. … Read more
Alo Clothing
Alo Clothing is a brand specializing in high-quality yoga and fitness wear, offering a variety of styles and designs to suit every individual’s personal taste and need. The trend of 'athleisure' wear, where athletic clothing is worn outside of sports activities, has made Alo clothing more commonly adopted in casual and social events. … Read more
Garde Malade Scrubs
Garde Malade scrubs are high-quality medical apparel made in Canada known for both style and comfort. Fashion-conscious healthcare workers are looking for more stylized uniform options, thereby driving demand for designer brands like Garde Malade. These uniforms have also become a fashion statement as well as functional work attire. … Read more
Baggy Jeans
Baggy jeans are a style of jeans that are loose-fitting and baggy in the legs. The style became popular in the 1990s and has seen a resurgence in recent years. … Read more
Flared Sweatpants
Flared sweatpants are a style of loose, comfortable trousers that get wider from the knee downwards. They feature a tight fit at the thighs and flared-out hems, creating a balance between comfort and style. A resurge in 90s and early 2000s nostalgia fashion has brought back flared designs popular during that era. … Read more
Bamboo Pajamas
Bamboo pajamas are pajamas made from bamboo fabric. The fabric is said to be softer and more absorbent than traditional cotton pajamas, and is also said to be more environmentally friendly. … Read more
Adanola
Adanola is a British athleisure and lifestyle clothing brand offering versatile pieces designed for a modern, active lifestyle. The combines style and comfort to create high-quality, versatile clothing pieces. Increasing pursuit of wellness and fitness has driven people to gear up with suitable active wear, contributing to higher demand for Adanola's offerings. … Read more
Nuuly
Nuuly is a subscription service offering clothing rentals and a marketplace for buying and selling used clothes. Growing environmental awareness has driven consumers to embrace second-hand shopping as a more sustainable choice than buying new, particularly given the impacts of fast fashion on the environment. … Read more
Co Ord Set
A co ord set is a two-piece set of clothing that is meant to be worn together. The sets are typically made up of a crop top and a high-waisted bottom, but can come in a variety of styles and colors. … Read more
Low Rise Jeans
Low rise jeans are jeans that have a lower waistband that sits below the natural waist. The style became popular in the early 2000s and has made a comeback in recent years. … Read more
Bamboo Sleepers
Bamboo sleepers are pajamas made from the soft, breathable, and stretchy fabric derived from bamboo plants. The rising trend in adopting eco-friendly and sensitivity-friendly clothing for kids with skin allergies or sensory issues has also boosted their popularity because bamboo is hypoallergenic and non-irritating. … Read more
Bamboo Viscose
Bamboo viscose is a type of fabric extracted from bamboo pulp that has grown in popularity due to its softness and excellent absorbency. This rise in interest has been largely propelled by increased consumer awareness about the harmful effects of synthetic fibers, leading to a vigorous investigation into natural alternatives like bamboo viscose which is perceived as a fair, sustainable, and ethical fabric choice. … Read more
Wide Leg Jeans
Wide leg jeans are jeans that have a wide leg opening. The style is often seen as a more relaxed and comfortable alternative to the skinny jeans trend. … Read more
Outfits AI
Outfits AI is an application that utilizes artificial intelligence to help users virtually try on and coordinate outfits It allows for real-time outfit visualization. Digital try-on technologies like Outfits AI can promote sustainability by reducing the need for physical samples and returns. … Read more
Straight Jeans
Straight jeans are a type of denim jeans that have a traditional, straight leg cut. The jeans are designed to be a more comfortable and versatile alternative to the skinny jeans trend. … Read more
Vinted Clothing
Vinted Clothing is an online marketplace where users can sell, buy, and swap secondhand clothing and accessories. As sustainability movements gain traction, the demand for secondhand goods, including clothing, has spiked, making platforms like Vinted more sought-after than ever. … Read more
Mandala Scrubs
Mandala Scrubs is a US brand of premium and stylish scrubs that use spill-repellent technology and breathable fabric. The garment also has wrinkle-free and anti-microbial properties which is suitable in the healthcare setting. … Read more
Aviator Nation
Aviator Nation is a high-end clothing brand that specializes in creating high-quality, vintage-inspired clothing for men and women. The brand is known for its use of soft materials and classic designs. The brand’s focus is on comfortable and stylish basics, such as T-shirts, sweatpants, and hoodies. … Read more
Oversized Gym Shirts
Oversized gym shirts are shirts that are designed to be worn as a cover-up or as a casual shirt. The shirts are typically made of a lightweight and breathable fabric and are oversized to allow for a comfortable and relaxed fit. … Read more
Style DNA
Style DNA is a personal styling application that combines artificial intelligence and human image consultants to unlock an individual's unique aesthetic and offer personalized fashion recommendations. There's a wave of interest in sustainable fashion, and consciously defining a personal fashion style can help curb fast fashion habits by promoting more deliberate, quality-based purchases. … Read more
Preppy
Preppy refers to a classic, elegant style and lifestyle linked with old private northeastern university preparatory schools. There is a trend of nostalgia in fashion that sees the return of retro, including 80s and 90s preppy styles, that's grabbing folks' attention. … Read more
Tracksuit Set
A tracksuit set is a two-piece set of clothing that is typically worn for exercise or casual wear. The set typically consists of a sweatpants and a hoodie or a T-shirt and a pair of sweatpants. … Read more
Corduroy Shirt
A corduroy shirt is a shirt made from corduroy fabric. Corduroy is a sturdy, cotton fabric with a ridged surface. The fabric is often used to make pants, jackets, and shirts. … Read more
Zip Hoodie
A zip hoodie is a hooded sweatshirt that features a zipper that runs the length of the front of the garment. The zipper allows the hoodie to be easily put on and taken off and also helps to keep the warmth in when it is worn. … Read more
Flare Leggings
Flare leggings are a style of leggings that are designed to be wider at the bottom than at the top. The style is said to create a flattering and elongating effect for the legs. … Read more
Cropped Blazer
A cropped blazer is a blazer that is cut shorter in the torso and often has narrower sleeves. The cropped style is often seen as a more modern and youthful take on the traditional blazer. … Read more
Ruched Midi Dress
A ruched midi dress is a dress that is designed to fit snugly around the waist and hips and then flare out into a skirt. The dress is often made from a stretchy fabric so that it can hug the body and create a flattering silhouette. … Read more
Trend Highlight – The Rise of Maternity Clothing
The maternity dress industry is undergoing a massive transformation. Walmart mostly moved their maternity section online and many retailers don’t even carry maternity clothing anymore. This is in large part due to the higher costs of supporting the category; the short duration of need for maternity clothing leads to above-average return rates.
This comparatively swift transition from offline to online has also been propped up by the rise of seconding clothing marketplaces like Poshmark and thredUP. These items’ short ownership duration means that secondhand markets can expect their buyers in this category to be future sellers. And for secondhand marketplaces in particular, a high frequency of returns changes from a liability to an asset since it keeps people in their ecosystem and adds inventory to their sites.
A new subcategory of maternity wear with an even shorter duration of ownership is becoming more popular: one-time use dresses for maternity photoshoots. Body positivity is on the rise and stigmas are being cut down across the consumer world from balding to body size.
And in one sense, Instagram hurts the demand for professional photographers by making it more normal for people to take their own photos—but that same everyday tendency also means that pictures of a special occasion will require unique scenery, special clothes, and perhaps professional help.
Trend Highlight – Bamboo Clothing is Becoming More Popular
Bamboo sheets have been a growing trend for years but bamboo pajamas have just recently started growing in popularity. They are a cheaper solution: enough bamboo fabric to cover a person once instead of a bed twice.
45% of couples report arguing over sleeping temperature so products that let individuals choose their own preferred temperature help resolve the issue. Given its unique property of wicking moisture, bamboo clothing can help keep body temperatures stable throughout the night. Bamboo pajama brands are leaning into this and running ads promising to help reduce sleep-related conflict.
Bamboo fabric is also pitched as environmentally friendly compared to cotton. Bamboo requires little water, the plants grow back after getting cut down, and they don’t need pesticides. As more consumers start making environmentally conscious decisions, existing products can be rebuilt using more eco-friendly materials.
Trend Highlight – Why bridesmaid dresses are so expensive and why they're getting cheaper
People have fewer close friends today compared to decades past. In 1990, a quarter of women reported having ten or more close friends, while today that number has halved.
Some female consumers report that their small friend circles mean that when it comes to weddings, they’re more likely to take turns being each others’ bridesmaids, meaning the cluster of bridesmaids is the same from wedding to wedding.
Brides usually pick a single style and color for all their bridesmaids to wear. But bridesmaids are often different sizes and skin tones so what looks good on one might not on another. For this reason, bridesmaid dresses are notoriously disliked and often not worn again after the wedding.
And while some women try to reuse bridesmaids' dresses for other weddings, the declining size of friend circles and the resulting overlap in bridesmaids makes this an issue: A bride doesn’t want their bridesmaids to use the same dress they used at a previous wedding from within the friend circle.
If the dress can't be repeated, consumers’ willingness to pay declines. This is one of several factors driving down the price of bridesmaid dresses. Another is the rise of secondhand clothing marketplaces like Poshmark and Thredup which have heavily affected the only-wear-it once clothing category.
Revelry Dresses, a fast-growing bridesmaid dress company that sells all its dresses for $99 (considered affordable in the bridesmaid dress industry), is part of the industry-wide recognition of these broader trends.
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See all 2,586 Clothingtrends
