Top Diet Trends of 2024
Here are the current diet trends of 2024, found using our software tool and selected based on their growth and global popularity across sites like Google, TikTok, Reddit, Twitter, YouTube, Amazon, and more. These are not fads, such as new movies or social media challenges – rather they’re long-term global diet trends that are likely to see continued growth throughout 2024. We’ve also included our analysis on these new emerging trends below.
MacroFactor
MacroFactor is an innovative app that functions as a macro-nutrients tracker and diet coach. With the current trend toward self-improvement, there's an increased interest in personalized, easily tracked fitness and nutritional goals. More people are seeking digital solutions for guidance in health-conscious lifestyles, thus the rise of personalized nutrition plans has contributed to its popularity. … Read more
Gut Cleanse
A gut cleanse is a detoxification process that aims to cleanse the digestive system. The goal is to remove toxins and waste from the gut in order to improve overall health. There are many different methods for performing a gut cleanse, including dietary changes, supplements, and detox teas. … Read more
Mounjaro Injection
Mounjaro injection is a treatment option designed to control high blood sugar levels in patients with type 2 diabetes. Emerging scientific evidence suggests that Mounjaro injections may have additional health benefits beyond blood sugar control, making it remarkably fascinating. People are increasingly exploring long-acting therapies that reduce the need for daily medication. … Read more
Semaglutide
Semaglutide is a medication used to control high blood sugar in people with type 2 diabetes. Highly publicized studies showcasing semaglutide's effectiveness in managing diabetes but also its potential weight loss benefits have sparked significant public interest. … Read more
Fodzyme
Fodzyme is a dietary supplement said to aid in the digestion of FODMAPs (short-chain carbohydrates that some people find hard to digest), and may help individuals with irritable bowel syndrome (IBS) and other digestive issues. The rising wellness trend has driven people to pay more attention to their gut health, and Fodzyme, as an aid in digestion, fits perfectly into this trend. … Read more
Factor Meals
Factor Meals are pre-packaged, portion-controlled meals that are designed to help with weight loss or meal planning. The meals are low in carbs and calories, and they are high in protein and fiber. … Read more
Simple Life App
The Simple Life app is a tool designed to aid in weight loss and overall health through intermittent fasting and sustainable eating habits. This surge can be mainly attributed to people's growing awareness of the various health benefits related to intermittent fasting, which has driven a notable uptick in the usage of helpful tracking tools. … Read more
Wegovy Injection
Wegovy injection is a prescription medication designed to manage weight in adults with obesity or who are overweight. The FDA's landmark decision to extend approval for Wegovy to be used for cases of overweight, and not just obesity, has dramatically expanded its user base. This medication has the potential to deliver even more surprising impacts, as it showed results with around 15% weight reduction among users in trials. … Read more
Macro Tracking App
A macro tracking apps is a mobile applications that aid individuals in tracking their dietary macronutrient intake for health, fitness, or weight management purposes. The popularity of specific diets such as the ketogenic diet, which relies heavily on tracking macros, has led to heightened demand for these apps. … Read more
Body Recomposition
Body recomposition is the process of losing fat while gaining muscle. It is often considered to be the Holy Grail of fitness, as it allows people to achieve the lean, muscular look without having to diet or exercise excessively. … Read more
Low Fodmap
Low FODMAP is a diet that is meant to help those with digestive issues. The diet eliminates foods that are high in FODMAPs (Fermentable Oligosaccharides, Disaccharides, Monosaccharides, and Polyols), which are said to cause stomach discomfort. … Read more
Ozempic Injection
Ozempic injection is a once-weekly injectable medication that aids in regulating blood sugar levels in individuals diagnosed with type 2 diabetes, used alongside a proper diet and exercise. Its once-weekly dosage appeals to individuals with busy schedules for whom daily medication regimes may prove challenging. … Read more
Foods For Cutting
There are a number of foods that are said to help with cutting. These foods are typically high in protein and omega-3 fatty acids, which are thought to help with brain function and support the development of lean muscle mass. Some of the most common foods for cutting include fish, chicken, eggs, and nuts. … Read more
ADHD Food
ADHD food is food that is designed to help with symptoms of ADHD. The food is often high in protein and low in sugar and carbs, and is meant to help with focus, energy, and concentration. Foods that may help with ADHD include eating plenty of fruits and vegetables, avoiding processed foods, and choosing lean protein sources. … Read more
Regenerative Agriculture
Regenerative agriculture refers to farming and grazing practices that, among other benefits, reverse climate change by rebuilding soil organic matter and restoring degraded soil biodiversity. The unprecedented situation brought on by climate change has forced individuals and communities to radically rethink local food systems and self-sufficiency. … Read more
Lean Bulk
Lean bulk is a weightlifting and nutrition strategy that aims to increase muscle mass while minimizing body fat. The goal is to achieve a “lean” look, as opposed to the more traditional “bulky” look. The strategy focuses on eating a high-protein diet and lifting heavy weights. … Read more
Trend Highlight – The Rise of Plenity
One reason Plenity is one of the fastest-growing weight loss aids is that even though it looks like a pill, the company behind it was able to get it classified as a medical device rather than a drug.
The FDA approval process for medical devices allows approval in cases where a device shows equivalent functionality to an existing treatment, which is a much cheaper and faster approach than the oftentimes billion-dollar investment of a full clinical trial.
Plenity is a diet pill that helps users feel full. It got approved because it was submitted to the FDA as having the same function as gastric bypass surgery, in which part of a person’s stomach is closed off, or removed to make the actual stomach smaller.
Plenity's active ingredients, cellulose and citric acid, expand in the stomach and make patients feel full earlier. So in a sense, this regulatory decision is not as strange as it looks: gastric bypass and Plenity both help people lose weight by giving them less room for food.
The surgical weight loss industry generates $6 billion each year in revenue, but the potential market is larger—many people either don't want to spend money on surgery or worry that it's too drastic. Part of this market size is because obesity has been rising for decades, both in the US and abroad. Obesity is not only a problem on its own, but contributes to other health complications too like heart disease, diabetes, and injuries from falls.
Plenity is part of an accidental arms race: food and entertainment companies make money from a high-calorie, sedentary lifestyle, and there’s less revenue in promoting moderation. This has been part of why the average weight has drifted up over time, and Plenity is one of many companies trying to tackle this problem as it gets more acute. Like blue light glasses, which help people feel better about their screen time instead of actually reducing how much of it they get, Plenity lets people keep eating until they’re completely full, and just changes when that is.
Trend Highlight – Why The OMAD Diet Is So Popular
OMAD is an extreme version of intermittent fasting where consumers eat only one meal per day (hence the acronym).
When it comes to traditional intermittent fasting, many consumers struggle with the blurry definition of intermittent. As schedules slip and milestones go unpassed, dieters look for other ways to stay on top of their goals. Because OMAD is rigidly defined, many discover that they aren't fretting throughout the day about whether they are under or over their line.
As with many of the successful dieting companies and movements, OMAD's popularity has spurred a fast growing subreddit whose subscriber count is over 40,000 today.
Like the rising skin fasting trend we previously featured, the only products being built around this trend are to do with information — from books on Amazon to live coaching sessions on Skype. Even with trends like Intermittent Fasting, companies squeeze business out of dieters with products like tea, which are sold to dieters to ease the fasting periods.
Trend Highlight – The Weight Gain Opportunity
There’s a supply and demand mismatch—and thus a market opportunity—in the business of helping people reach their ideal weight; but not with weight loss. In fact, Google queries for "how to lose weight" overshadow those for “how to gain weight” by only to 6:1. However, the weight loss industry is far more than 6x more competitive and saturated than the weight gain industry: in fact, there are almost 3,000% more apps for losing weight than gaining it.
Companies like Noom, with 45 million users, have been able to build up a large following by helping users lose weight. The company uses an effective signup flow which encourages users to set a deadline, such as a wedding they’ll be attending or even just “summer”, which helps the app not only tune the weight loss program, but also the email drip campaigns. Noom’s focus though, is exclusively on losing weight—even if users sign up and express the intention to add a few pounds of muscle, the signup workflow uses copy about weight loss.
The weight-gaining market is not only more ripe for opportunity but also more fragmented than the weight-loss market. Some customers are trying to add muscle mass, and look for products like whey protein. Others want to add weight more generally, and they increasingly turn to appetite-stimulating supplements or weight-gain syrups.
Some of these products are carb- and vitamin-rich meal shakes that just add extra calories to diets, but some of them include medications that are used off-label to stimulate appetite. These weight-gaining shakes have health risks, and are often marketed illegally.
Media attention often drives new diet trends. When celebrities were mediated through magazines, TV, and movies, they tended to be thinner, but many popular influencers have a different body type—one popular weight gainer brand, "slim thicc," is named after the body type exemplified by Kim Kardashian, Nicki Minaj, and other celebrities. With more diverse celebrity body types, there's a wider dispersion in diet products that allow people to achieve them.
See all 2,254 Dietstrends
See all 2,254 Dietstrends
