Top Drink Trends of 2024
Here are the current drink trends of 2024, found using our software tool and selected based on their growth and global popularity across sites like Google, TikTok, Reddit, Twitter, YouTube, Amazon, and more. These are not fads, such as new movies or social media challenges – rather they’re long-term global drink trends that are likely to see continued growth throughout 2024. We’ve also included our analysis on these new emerging trends below.
Vaccum Flask Set
A vacuum flask set typically includes one or more insulated bottles designed to keep liquids at their initial temperature for extended periods. Surprisingly, the sustainable living trend pushes more consumers towards reusable products, making vacuum flask sets a popular choice over disposable options. … Read more
Poppi Soda
Poppi Soda is a line of fruit-flavored sodas that are made with real fruit juice and no artificial colors or flavors. The sodas are available in six flavors: apple, grape, orange, pineapple, raspberry, and strawberry. … Read more
THC Seltzer
THC seltzer is a refreshing drink infused with Delta-9 THC and CBD, offering a mild psychoactive high and is often used for recreational or medicinal purposes. A growing preference for discreet and socially acceptable ways to consume cannabis has contributed to its high demand, and interestingly, the demand for low-calorie alcoholic alternatives has paved the way for products such as THC seltzer. … Read more
Ryze Coffee
Ryze Coffee is a coffee brand that offers a unique blend that infuses coffee with functional mushrooms, aiming to provide various health benefits while reducing the negative impacts typically associated with coffee consumption. This innovative coffee alternative emerges from the increasing awareness and interest in functional foods and beverages, including adaptogens like mushrooms considered to be beneficial for overall health. … Read more
Prebiotic Soda
Prebiotic soda is a carbonated beverage infused with prebiotics, substances that stimulate the growth of beneficial microorganisms, typically designed to boost gut health and immunity. Increasing awareness about gut health, its links to mental wellness and immune response has urged individuals to integrate more prebiotic-rich foods and beverages into their diet. … Read more
Mushroom Matcha
Mushroom matcha is a blend of traditional Japanese green tea and medicinal mushrooms, commonly consumed for its potential health benefits. The product's popularity is surging due to the growing interest and research into nootropics for cognitive enhancement, which has increased the allure of ingredients like Lion's Mane mushroom, a common component in mushroom matcha. … Read more
LMNT
LMNT is an electrolyte drink mix that is sugar-free and gluten-free. The brand aims to improve health through hydration and is known for its optimal ratio of electrolytes which contains higher sodium content. … Read more
Carbliss
Carbliss is a brand offering premium, ready-to-drink, hand crafted cocktails intended to provide bliss in every sip. The rise in demand for convenience in the alcoholic beverage industry and the increasing popularity of craft beverages have fueled increased interest in ready-to-drink cocktails like Carbliss. … Read more
Mushroom Coffee
Mushroom coffee is coffee that is made with mushrooms added to it. The mushrooms used can be either fresh or dried, and can include varieties such as chaga, lion’s mane, and reishi. The mushrooms are said to add various health benefits to the coffee, such as boosting energy levels and improving cognitive function. … Read more
Olipop
Olipop is a brand of canned sparkling tonic that uses plant-based ingredients and prebiotics as a healthier alternative to soda. It also uses cassava, fruit juice, and stevia as sweeteners. … Read more
Probiotic Soda
Probiotic soda is a type of soft drink infused with beneficial bacteria or yeasts and often combined with natural fruit flavors, aimed at improving gut health. Because of the shift in consumer preference toward healthier alternatives to classic sodas, individuals have been exploring new types of functional beverages such as probiotic sodas. … Read more
Birch Juice
Birch juice, also known as birch water or birch sap, is a clear liquid extracted directly from birch trees and is consumed for its natural, refreshing flavor and health benefits. The rising interest in unique and exotic flavors in beverages has also contributed to the increased appeal of birch juice. … Read more
Sattu Protein
Sattu protein is a high-protein flour made from roasted pulses and cereal, and is popularly used as a protein shake. This may be due to the growing interest in plant-based proteins for dietary balance and alternative dietary needs. … Read more
Joyburst
Joyburst is an energy drink brand known for its plant-based sparkling beverages with no sugar. Increasing health-conscious habits among consumers have led to a surge in demand for vitamin-enriched beverages like Joyburst. … Read more
Recess Drink
Recess drink is a popular drink that infuses hemp extract and adaptogens into sparkling water to promote calmness, relaxation, and focus. The surging interest in this beverage is largely due to consumers seeking easy ways to reduce stress and anxiety. Hemp-based products like Recess have been found to be beneficial for mental health and overall well-being. … Read more
Oatside
Oatside is a brand specializing in dairy alternatives, producing products such as oat milk, latte, barista blend, and chocolate from oats. One compelling factor leading to its increased search popularity is the rise in dietary restrictions. Many individuals have turned to oat milk as it caters to lactose intolerance and vegan diets. … Read more
HTeaO
HTeaO is a Texas-based tea bar that offers premium iced tea with 27 flavors to choose from. The company uses all natural flavors and uses cane sugar as a sweetener. … Read more
Electrolytes Drink
Electrolytes drinks are beverages that replenish the body's hydration levels and lost minerals during exercise, illness, or extreme heat. Heightened health consciousness has led to an increased demand for health and wellness drinks like those infused with electrolytes. … Read more
Kava Drink
Kava drink is a traditional beverage from the South Pacific derived from the roots of the kava plant and is known for its calming effects. The growing push for sobriety and low-alcohol lifestyles has led to an increase in interest in alternatives to alcoholic beverages. … Read more
Huel Drink
Huel drink is a nutritionally complete, ready-to-drink meal in a bottle packed with proteins, carbohydrates, fats, and essential vitamins and minerals. With the shift towards health-conscious living, there has been an increased demand for nutritionally balanced meals such as Huel, making it a viable and popular choice for many. … Read more
Ginger Shots
Ginger Shots are beverages that are made with ginger and other complementary ingredients. The shots are meant to be consumed as a way to improve digestion, reduce inflammation, and boost the immune system. … Read more
Spanish Latte
A Spanish Latte is a latte that is made with espresso, steamed milk, and a sweetened condensed milk. The drink is popular in Spain and is often served with a layer of foam on top. … Read more
Ceremonial Cacao
Ceremonial Cacao is a type of cacao that is considered to be the most pure and sacred. The cacao is often used in spiritual ceremonies and is said to promote feelings of well-being, love, and joy. … Read more
Hydration Powder
Hydration powders are a type of powdered drinks or supplement that provides necessary electrolytes and minerals, helping to replenish the body and prevent dehydration. An increased prevalence of home workouts might have led to higher demand, as these powders ensure proper hydration during intense sessions. … Read more
Gut Drink
Gut drinks are beverages that are intended to improve gut health. The drinks are made with probiotics and other ingredients that are said to support gut health. … Read more
Non Alcoholic Tequila
Non-alcoholic tequila is a tequila alternative usually made from botanicals that mimic the grassy flavor and smoky aroma of traditional tequila without the alcohol content. The shift towards healthier lifestyles has led individuals to systematically search for non-alcoholic alternatives to their favorite drinks. … Read more
Iced Spanish Latte
An iced Spanish latte is a coffee beverage made with espresso, frothed milk, and a sweetener like condensed milk or sugar, often poured over ice. The rise of home barista culture has motivated people to try new coffee recipes like this latte. Moreover, the ongoing trend of 'food tourism', where people explore new flavors and local cuisine without traveling, has also increased interest in this beverage. … Read more
Ashwagandha Drink
Ashwagandha drink is a beverage infused with the herb ashwagandha, believed to provide a range of health benefits such as stress relief and focus enhancement. Consumers' increasing interest in functional beverages, drinks that offer health benefits beyond basic nutrition, has played a significant role in the surge of interest in this drink. … Read more
Mocktail Drink
Mocktail drinks are non-alcoholic beverages that mimic the flavors and sophistication of cocktails. The rise in searches may be linked to a growing health-conscious trend, where people are reducing alcohol consumption for a healthier lifestyle. … Read more
Mullein Tea
Mullein Tea is a tea that is made from the mullein plant. Mullein is a traditional remedy for respiratory problems and is said to be a soothing and calming tea. … Read more
HOP WTR
HOP WTR is a non-alcoholic sparkling beverage infused with hops, nootropics, and adaptogens designed to provide a relaxing effect. What's fascinating is the introduction of stress-reducing adaptogens and nootropics into mainstream dining culture and how this has surged its popularity. … Read more
Adaptogen
An adaptogen is a natural substance that is believed to help the body adapt to stress. The term is used to describe a wide variety of substances, including herbs, mushrooms, and minerals. … Read more
Milkis
Milkis is a carbonated beverage that is made with milk and ice. The beverage is available in a variety of flavors, including grape, strawberry, and banana. Milkis is popular in South Korea and is often consumed as a snack or a dessert. … Read more
BeatBox Drink
A BeatBox Drink is a ready-to-drink cocktail packed in eco-friendly tetra packaging. It is an alternative wine-based drink to bring to parties and events, and is popular among Millennials. … Read more
Athletic Brewing
Athletic Brewing is a company that specializes in making non-alcoholic craft beer. The company’s beers are designed to provide the same flavor and satisfaction as traditional craft beers, but without the alcohol. … Read more
SodaStream Art
SodaStream Art refers to the art-inspired designs of the popular carbonation machine SodaStream, used to turn regular water into sparkling water. The rise in home mixology has led to a growing desire for this innovative product, as people looking to create fancy drinks from the comfort of their homes have found SodaStream Art a helpful addition. … Read more
Cinnamon Clove Tea
Cinnamon clove tea is a spiced beverage brewed with cinnamon and cloves, often combined with other elements like ginger, offering a warm and soothing drink. Home-brewing trends have unfurled experimental tea brewing, which has directed more people towards looking up unique tea recipes such as cinnamon clove tea. … Read more
Mocktail Bar
A mocktail bar, also known as a sober bar, is a venue that specializes in serving non-alcoholic drinks, known as mocktails, providing an alternative social setting to traditional bars. The sophisticated flavors and ingredients put into mocktails have been increasingly appreciated by foodies, leading to heightened curiosity and interest. … Read more
Oat Latte
An oat latte is a coffee alternative that is made with oats. The latte is made by steaming milk and then adding oats and other flavorings. The latte is said to be high in protein and fiber, and is a popular choice for people who are looking for a healthier option. … Read more
Liquid Death
Liquid Death is a brand of canned water that is rich in minerals and electrolytes. The water comes from deep underground mountain source, purified, and then bottled in aluminum cans, maintaining the original mineral profile of water. … Read more
Kate Farms
Kate Farms is a company that produces organic and plant-based nutrient shakes and formulas for people with special medical and dietary needs. The company's products provide high quality nutrition and are designed for drinking or tube feeding. … Read more
Mocktail Syrup
Mocktail syrup is a key ingredient used in making non-alcoholic beverages or "mocktails", giving them their unique flavors and sweetness to create a cocktail-like experience without the alcohol. The increasing focus on health and well-being, coupled with the rise of sober-curious and alcohol-free lifestyle trends, has contributed to a surge in its popularity. … Read more
Cold Matcha Latte
A cold matcha latte is a chilled beverage made from mixing matcha powder—highly concentrated green tea—with cold milk and served over ice. Increasing interest in the health benefits of matcha, such as high antioxidant content and reduced caffeine, have led to consumers switching from coffee to matcha lattes. … Read more
Cloves Water
Cloves water is a drink that is made by boiling cloves in water. The drink is said to be beneficial in relieving respiratory problems, such as asthma and bronchitis, and in boosting the immune system. … Read more
Celsius Drink
Celsius is a line of fitness drinks that are designed to help with weight loss and energy. The drinks are calorie-free, non-carbonated, and sweetened with sucralose. They are available in a variety of flavors, including fruit punch, grape, and orange. … Read more
Fairlife Protein
Fairlife Protein is a high-protein milkshake product made from ultra-filtered, lactose-free milk, designed to serve as a dietary supplement for workouts to support muscle recovery and growth. Lactose intolerance is increasingly being recognized and diagnosed, driving a demand for lactose-free protein products like Fairlife. … Read more
Oat Milk
Oat milk is a plant-based milk alternative that is made from oats. The milk is high in fiber, protein, and vitamins, and has a creamy texture and a slightly sweet flavor. It is becoming a popular choice for those who are looking for a dairy-free milk alternative. … Read more
Mogu Mogu Drink
Mogu mogu is a drink that is made from fruit juice, nata de coco, and sweeteners. The drink originated from Thailand and is marketed as a healthy alternative to soda and other sugary drinks. … Read more
Trend Highlight – Flavored Water That Isn't Really Flavored
A new water bottle startup is making more than $100M per year selling flavored water that isn’t actually flavored at all.
The company, Air Up, adds a scented ring around the lip of the bottle that fools users’ senses into thinking that what they’re drinking tastes great, just because it smells great. As the company puts it, “Good taste doesn't need sugar.”
Diet sodas, first introduced in the mid-1900s, were intended to help consumers reduce their caloric intake–but in reality, many use them as an excuse to eat a higher calorie meal. This is consistent with the theory of moral licensing, where, in the context of fast food, consumers comfortably combine a healthy food option with a less healthy, indulgent one. Air Up leans into this effect, but for the better, letting consumers’ bodies get the benefit of plain water and their brains get the benefit of the sweet flavor.
This isn’t the first time a company has played these games. The interplay between smell and taste has long been known to businesses who have gone so far as to pump artificial smells into their restaurants in an attempt to make their food taste better.
Trend Highlight – Cirkul: Turning Hydration Into A Recurring Revenue Stream
Hydration is a growing health trend. It's simple, effective, and free. And it's massive: the single most-downloaded health & fitness app in 2019 was the Drink Water Reminder App at over 40M downloads.
Cirkul is turning regular hydration into a recurring revenue stream, by selling zero-calorie water flavors by subscription. Cirkul's product is a water bottle that incorporates a flavor dispenser. Staying hydrated is hard for many consumers as it's tough for many people to want to drink that much water. Adding flavor makes it much easier to drink so much water. Our culture's growing interest in self care has turned "stay hydrated" into a meme more people talked about the topic on Reddit in 2019 than in both 2017 and 2018 combined.
The company offers dozens of fruit flavors, some of which include B vitamins, electrolytes, or caffeine, setting it up to compete with sports drinks and sodas. One key difference between this and sports drinks or sodas is the do-it-yourself component: even though the end product may be the same, the user adding the flavoring in themselves makes it feel healthier.
Their marketing copy emphasizes hydration, and users talk about it as a way to help themselves want to drink more water. For companies, this is an opportunity to capture additional consumer surplus and for consumers this is another product that can help increase hydration.
Trend Highlight – The Rise of Canned Boba
Producing a shelf-stable version of an existing beverage is a good way to grow the market. Similar to how battery-powered devices are particularly popular in places with intermittent electricity, canned goods can become popular in places with initially unreliable or unavailable infrastructure.
In fact, milk has already undergone this evolution. While Americans are used to buying refrigerated milk, much of the rest of the world buys unrefrigerated boxed milk that has a 6-9 month shelf life. It’s called UHT milk and is made by momentarily heating milk to a high temperature to sterilize it. The UHT process has helped milk penetrate into new markets and, today, milk’s adoption in China, for example, is growing at a higher rate than ever before.
The benefits of shelf stability are now coming to boba tea in the form of canned boba; searches and online discussion of the term are at an all-time high.
Being shelf-stable also helps to make boba a snack. If people can consume it at any time, they'll keep it with them–in the car or on a hike, for example–and that reinforces the habit.
Another contributing factor to the rise of canned boba is the speed at which boba itself is becoming more popular. Boba’s popularity has outpaced retail infrastructure such that consumers in rural areas wanting boba are too far from trendy areas, forcing them to buy it online, in cans.
Trend Highlight – Why Non-Alcoholic Drinks Are Becoming Popular
Often the new businesses that gain the most traction are those that introduce a new product but allow consumers to maintain their old habits.
The rise of non-alcoholic drinks highlights this: Most consumers interested in non-alcoholic drinks don’t want to have to stop socializing in bars or drinking their favorite cocktails — they just want to do so without the effects of alcohol.
The tricky part, which a growing number of businesses are successfully navigating, is maintaining price parity with alcohol. Alcoholic beverages are renowned for their high margins in the otherwise low-margin restaurant industry.
Sober Carpenter, alongside Atheltic Brewing is one of these brands. The growth of non-alcoholic beer, wine, and spirits also coincides with the rise of “sober bars” which have fascinating business dynamics.
Sober bars can capture more revenue and profit than normal bars through a few approaches. First, they can stay open throughout the day as an alternative to coffee dates, increasing revenue. They can also increase profit by maintaining prices while lowering costs given the lack of alcohol and liquor licenses and bouncers.
Instead of serving as an experience for former alcoholics as many may think, this growing experience is focused on creating a space where it's socially acceptable to mingle with strangers and spend money on a craft experience without the explicit need for booze. Nearly all sober bars even keep the 21+ rule to help preserve the environment and social context of the bar scene.
See all 3,478 Drinkstrends
See all 3,478 Drinkstrends
