Beauty of Joseon

Beauty of Joseon is a skincare brand rooted in Korean hanbang tradition, featuring natural ingredients used in historic beauty regimes. Its popularity surged due to several fascinating reasons, among which the global recognition of the Korean skincare stands out. Known for innovative products and extensive skincare routines, this interest in Korean skincare has amplified curiosity around Beauty of Joseon.

Interest in Beauty of Joseon grew 65% over the past year, compared to the year before, putting it at a current volume of 190K searches per month, as of last month.