Buyer Persona

Updated 

This trend is part of our Past Advertising Trends collection, as it’s no longer trending.

Buyer Persona

20K
Past Month Searches
-11%
Past Year Change
30K23K15K7.5K20202021202220232024

What is a buyer persona?

A buyer persona is a fictional representation of your ideal customer. By creating a detailed profile of your ideal customer, you can better understand their needs and desires, which can help you create content and products that appeal to them.

How fast are buyer personas growing in popularity?

Interest in Buyer Persona grew -11% over the past year, compared to the year before, putting it at a current volume of 20K searches per month, as of last month.

Related Trends


Channel Breakdown

LinkedIn is the most popular channel for discussing and sharing buyer personas. This may be because it is a more professional platform where buyers and sellers interact, and as a result, it is a useful tool for researching potential buyers and sellers.