Fairlife Protein

Fairlife Protein is a high-protein milkshake product made from ultra-filtered, lactose-free milk, designed to serve as a dietary supplement for workouts to support muscle recovery and growth. Lactose intolerance is increasingly being recognized and diagnosed, driving a demand for lactose-free protein products like Fairlife.

Interest in Fairlife Protein grew 5% over the past year, compared to the year before, putting it at a current volume of 90K searches per month, as of last month.