Nuuly

Updated 

Nuuly

60K
Past Month Searches
+54%
Past Year Change
62K47K31K16K20202021202220232024

What is Nuuly?

Nuuly is a subscription service offering clothing rentals and a marketplace for buying and selling used clothes. Growing environmental awareness has driven consumers to embrace second-hand shopping as a more sustainable choice than buying new, particularly given the impacts of fast fashion on the environment.

How fast is Nuuly growing in popularity?

Interest in Nuuly grew 54% over the past year, compared to the year before, putting it at a current volume of 60K searches per month, as of last month.

Related Trends


Channel Breakdown

Nuuly, a clothing rental company, is mostly discussed on Instagram, where users are more likely to be interested in fashion.