Soju

Updated 

This trend is part of our Past Alcohol Trends collection, as it’s no longer trending.

Soju

243K
Past Month Searches
-2%
Past Year Change
434K326K217K109K20202021202220232024

What is soju?

Soju is a distilled beverage that is popular in South Korea. It is made from rice, barley, or sweet potatoes and is typically around 20% alcohol by volume. Soju is often consumed neat or mixed with other drinks.

How fast is soju growing in popularity?

Interest in Soju grew -2% over the past year, compared to the year before, putting it at a current volume of 243K searches per month, as of last month.

Related Trends


Channel Breakdown

Soju is predominantly consumed on TikTok, where users are sharing videos of themselves or others consuming the beverage.