Video Reels

Updated 

This trend is part of our Past Gen Z Trends collection, as it’s no longer trending.

Video Reels

350K
Past Month Searches
-25%
Past Year Change
648K486K324K162K20202021202220232024

What are video reels?

Video reels are collections of short videos that are meant to be watched together as a unit. They can be used to tell a story, to showcase a product or service, or to entertain viewers. They can be created by individuals or by brands to promote a product or service.

How fast are video reels growing in popularity?

Interest in Video Reels grew -25% over the past year, compared to the year before, putting it at a current volume of 350K searches per month, as of last month.

Related Trends


Channel Breakdown

Video Reels are predominantly talked about on TikTok than any other social media platform. This may be because the content is more suited to the app's younger demographic, primarily Gen Z.